Glo Pals: Social Media and Community Manager Job at The Glo Companies, Birmingham, AL

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  • The Glo Companies
  • Birmingham, AL

Job Description

Glo Pals is looking for a part-time Social Media & Community Manager to own our Instagram and TikTok presence and grow the community we have spent years building. This role is equal parts relationship management, influencer scouting, and content direction. The ideal candidate is genuinely connected to the special needs parenting, sensory play, or early childhood development community, personally or professionally, and understands what it means to show up authentically for an audience that cares deeply about the brands they trust. 30 hours per week, open to remote, Birmingham, AL preferred.

About The Glo Companies

The Glo Companies is the parent company of Glo Cubes - the original light-up drink cubes, and Glo Pals, one of the fastest-growing and most innovative brands in the children's toy market globally. We create products designed to inspire imaginative play and make a real difference in the lives of children and families. We are a small, tight-knit team of creators, entrepreneurs, and problem-solvers. In 2025, we were named the #2 Best Workplace for Innovators by Fast Company, beating out global brands like Mattel and Siemens.


Description

Who We Are

Glo Pals makes water-activated, light-up sensory toys for children. The company started with a simple idea: that bath time could be something a child with sensory processing differences actually looked forward to. That idea became a product, and that product found a community of parents, therapists, and caregivers who had been waiting for something like it.

More than 10 million products later, Glo Pals is sold in over 60 countries through Walmart, Target, Amazon, and over 5,000 specialty retailers worldwide. We are a Fast Company Top 10 Best Workplace for Innovators and a company that still believes deeply in why we started.

The Role

Our Instagram following of 60,000 was built by consistently showing up for a community that cares about intentional products and meaningful play. The parents, pediatric OTs, special education teachers, and caregivers who follow us do so because the brand reflects something they genuinely value. This role is responsible for maintaining that relationship and growing it.

This is a part-time position structured to fit a flexible lifestyle. Hours are distributed throughout the week rather than concentrated into a traditional schedule.

Responsibilities

Community Management: Monitor and respond to comments and direct messages across Instagram and TikTok. Engage with followers, creators, and partners in a voice that reflects the brand.

Influencer Scouting and Collab Management: Proactively identify and vet creators who align with the Glo Pals community. Manage the full collab pipeline from outreach through product coordination and content follow-up.

Content Direction: Collaborate with our creative team and marketing agency on content strategy and scheduling. Review content for brand alignment and manage our publishing calendar.

TikTok Growth: Take ownership of TikTok as a strategic growth channel. We have strong engagement there and have not yet made it a priority. That changes with this hire.

Reporting: Track and report monthly on follower growth, engagement rate, top-performing content, and collab performance.

Who You Are

We are looking for someone who understands this audience from real experience. Whether that comes from parenting a child with sensory or developmental differences, working in pediatric therapy or special education, or building a genuine presence in this community yourself, that connection matters more to us than any specific credential.

You Bring
  • Fluency with Instagram and TikTok as both platforms and communities
  • Strong written communication skills and good instincts for brand voice
  • Editorial judgment - you can tell quickly whether content fits and say so clearly
  • Self-direction and reliability in a remote, flexible work environment
  • Experience with or willingness to learn social media scheduling tools
  • Comfort on camera is a plus but not a requirement

How to Apply

Skip the traditional cover letter! Instead, tell us in your own words why this community is one you understand, and how you would approach the role in your first 90 days. Include links to any social accounts you have managed, professional or personal. If you have your own presence in the sensory, parenting, or early childhood space, we want to see it.

Thank you for considering working with us!

Salary


$30 - $35 per hour

Job Tags

Hourly pay, Part time, Remote work, Worldwide, Flexible hours

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