Job Description

About the Role

The Gilles Rais Fine Homes Team is seeking a highly driven and creative Luxury Marketing Specialist to lead and elevate our brand across South Florida’s high-end real estate market. This specialist must have prior experience in the real estate industry. This is not a traditional marketing role. You will be directly involved in the positioning and promotion of some of the area’s most notable properties, working closely with a top-producing team that operates at a high level. We are looking for someone who understands luxury, values precision, and can execute at a fast pace while maintaining exceptional attention to detail. This is an on-site position with strong potential for growth for someone looking to build and advance their career in marketing within a high-performance environment.

Key Responsibilities

Brand & Campaign Strategy

• Maintain and elevate a consistent luxury brand presence across all platforms
• Develop and execute multi-channel campaigns across digital, print, email, and social
• Position listings and the team to effectively reach high-net-worth audiences
• Ensure all marketing aligns with brand standards, tone, and visual identity

Content & Listing Marketing

• Coordinate property photography, videography, and digital assets (including 3D tours)
• Create high-quality marketing materials including brochures, presentations, and digital campaigns
• Manage and execute social media strategy with consistent, on-brand content
• Write and refine listing copy, email campaigns, and marketing narratives
• Support website content updates and optimize property and blog content for SEO to improve visibility and organic reach

Digital Marketing & Advertising

• Plan and manage paid advertising campaigns (Google, Meta, and other platforms)
• Implement advanced strategies including retargeting, geo-targeting, and audience segmentation
• Optimize campaigns based on performance and engagement data

Events & Partnerships

• Plan and execute luxury open houses, broker events, and client experiences
• Coordinate with vendors, caterers, and strategic partners
• Identify and develop co-marketing opportunities with aligned luxury brands

Analytics & Performance

• Track campaign performance and provide clear reporting on results
• Monitor ROI and continuously refine strategy based on data
• Stay ahead of trends and introduce new marketing opportunities
• Prepare and deliver monthly marketing updates for clients, highlighting exposure, engagement, and overall performance of their properties

Team Collaboration

• Manage relationships with marketing vendors and ensure quality execution
• Support listing launches, presentations, and ongoing campaigns
• Assist in maintaining marketing systems, calendars, and workflows

Qualifications

• 2–5+ years of experience in marketing in the real estate industry. Luxury real estate/real estate sales preferred.
• Bachelor's Degree not required but preferred
• Strong understanding of branding, design, and digital marketing
• Experience with platforms such as Adobe Suite, Canva, Mailchimp, Google Ads and CapCut
• Proven ability to manage multiple projects in a fast-paced environment
• Strong writing, communication, and organizational skills
• A portfolio that demonstrates high-level visual and campaign execution
• Familiarity with AI tools (such as ChatGPT, image/video tools, and automation platforms) and an understanding of how to apply them effectively in a marketing environment

What Sets This Role Apart

• Direct exposure to South Florida’s luxury real estate market
• Opportunity to work on high-value listings and brand-building initiatives
• A fast-moving, high-performance team environment
• Ability to take ownership of marketing strategy and execution

Who This Is For

Someone who:

• Has a strong eye for detail and design
• Takes pride in producing polished, high-end work
• Is proactive, resourceful, and solution-oriented
• Wants to grow within a high-performance real estate environment

Location

Coldwell Banker Realty - Fort Lauderdale Las Olas (in-person)

Apply

Please submit your resume along with a portfolio or examples of previous work.

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